Strategic Plan 2013-2017

Introduction
Northern Waters Library Service (NWLS) is a joint agency of Ashland, Bayfield, Burnett, Douglas, Iron, Sawyer, Vilas, and Washburn Counties. It is a federated public library system which includes as members all 29 public libraries in the eight participating counties. Collectively NWLS and its member libraries provide public library service to the 155,000 residents of the eight-county area.
NWLS is established under Chapter 43 of the Wisconsin Statutes, and receives state funding through the Wisconsin Department of Public Instruction. State statutes define the parameters and requirements under which the system must operate. Within these requirements, however, the system has considerable flexibility in determining how they will be implemented and in establishing priorities for services and funding. Strategic planning is an effective tool for determining the best ways in which the system can accomplish its statutory mission.
Mission
The mission of Northern Waters Library Service is to provide access to quality public library services through its member libraries.
Vision for Northern Waters
Residents of and visitors to the Northern Waters Library Service area have convenient access to quality library services that enrich the communities of Northern Wisconsin.
1 | Strengthening Library Services Through Training and Education
Northern Waters Library Service and member library staff have the knowledge and skills necessary to provide exceptional library services.
Goal 1:
NWLS staff will receive the training necessary to fully support member library needs.
Strategies:
1.1.2 NWLS will adequately budget for implementation of staff training plans.
1.1.3 NWLS staff will share knowledge and provide cross training at weekly staff meetings.
Goal 2:
Strategies:
1.2.2 NWLS will publicize webinars provided by other systems and library organizations that are of interest to member library directors, staff, and trustees.
1.2.3 NWLS will provide training for member library staff on basic services such as interlibrary loan, circulation, cataloging, and use of e-readers on an annual basis.
1.2.4 NWLS will conduct individual orientation sessions for all new directors of its member libraries.
Goal 3:
Strategies:
1.3.2 NWLS trustees will discuss a chapter of Trustee Essentials at each of their meetings.
1.3.3 NWLS will provide an article for trustees in its Streams newsletter.
1.3.4 NWLS will help member libraries develop orientation sessions for new trustees.
2 | Strengthening Library Services Through Public Relations, Marketing, and Advocacy
Goal 1:
Strategies:
2.1.2 NWLS will highlight the value of system services in annual letters to library trustees.
2.1.3 NWLS will issue press releases about its projects.
2.1.4 NWLS will encourage member libraries to promote system services.
2.1.5 NWLS will promote the value of system services to member counties through county library committees and at county board meetings.
2.1.6 NWLS will participate in WLA’s annual state legislative day to promote the needs of public libraries to state elected officials serving the system service area
Goal 2:
Strategies:
2.2.2 NWLS will encourage member library directors and staff to share effective public relations and media campaigns through Streams, on the NWLS listserv and at system meetings.
2.2.3 NWLS will encourage member libraries to make use of state and national public relations efforts such as the Campaign for Wisconsin Libraries.
2.2.4 NWLS will promote ways to attract and retain high-quality library staff.
3 | Strengthening Library Services Through Funding and Use of Resources
Northern Waters Library Service and its member libraries receive the funding necessary to provide quality library services while also making the best possible use of the resources they have.
Goal 1:
Strategies:
3.1.2 NWLS will continue to encourage each member county to appoint a county board member to the NWLS Board of Trustees.
3.1.3 NWLS staff will participate in Wisconsin’s Library Legislative Day to inform state elected officials serving the NWLS service area about the value of public library systems.
3.1.4 NWLS will seek grant funding to help fund new programs.
Goal 2:
Strategies:
3.2.2 NWLS will encourage counties to write and maintain up-to-date county library plans.
Goal 3:
Strategies:
3.3.2 NWLS will seek and implement new cooperative purchasing programs that save it and its member libraries money.
3.3.3 NWLS will cross-train staff in order to make sure critical services are available even on days when few staff members are in the office.
4 | Strengthening Library Services Through Technology
Goal 1:
Strategies:
4.1.2 NWLS will subscribe to resources that enable its staff to identify emerging trends in information technology.
4.1.3 NWLS will explore new ways to use technology to enhance services to its member libraries as part of its annual budget process.
4.1.4 NWLS will discuss ways to increase bandwidth with its member libraries.
Goal 2:
Strategies:
4.2.2 NWLS will assist member libraries with development of budgets for technology-related services.
4.2.3 NWLS will help member libraries develop strategies to explain to local elected officials the needs and benefits of technology-related services.
Goal 3:
Strategies:
4.3.2 NWLS will provide annual technology-related training and workshops to member library staff.
5 | Strengthening Library Services Through Communication and Cooperation
Goal 1:
Strategies:
5.1.2 NWLS will use current technology as an efficient communication tool.
5.1.3 NWLS will maintain its toll-free number to enable member libraries to contact system staff in a cost-effective way.
Goal 2:
Strategies:
5.2.2 NWLS staff will conduct workshops on effective communication.
Goal 3:
Strategies:
5.3.2 NWLS will conduct a workshop on effective participation in cooperative groups within the state, the library system, and the community.
6 | Strengthening Library Services Through Planning
Goal 1:
Strategies:
6.1.2 NWLS will develop a plan for services to children and special populations.
6.1.3 NWLS will develop a technology and resource sharing plan.
6.1.4 NWLS will develop a system-wide disaster plan for library technology.
6.1.5 NWLS will encourage the Merlin Consortium to plan for its continued development.
Goal 2:
Strategies:
6.2.2 NWLS will conduct workshops on effective planning.
6.2.3 NWLS will assist its member counties with county library planning.
7 | Strengthening Library Services Through Services and Collections
Goal 1:
7.1.2 NWLS will use a portion of its county funding to pay for participation in the state’s digital media buying pool.
Goal 2:
Strategies:
7.2.2 NWLS will hold a workshop on building excellent local collections.
Goal 3:
Strategies:
7.3.2 NWLS will provide links to online assistance in the use of e-readers, resources in the statewide digital media buying pool, and other digital collections available to residents of the NWLS service area.
Goal 4:
Strategies:
7.4.2 NWLS will explore alternatives to OverDrive for accessing e-books.
7.4.3 NWLS will work with state and national groups to encourage standardization of formats used by e-readers, methods for downloading digital library media, and other barriers to easy use of digital library collections.
Appendix A: The Strategic Planning Process
• April 4: Library directors and staff (Webinar)
• April 25: Library directors and staff, NWLS staff (Webinar)
• May 15: NWLS staff
• May 19: NWLS Board of Trustees
• June 5 & 7: Library directors
• July 21: NWLS Board of Trustees (Webinar)
• August 1: Library directors, NWLS staff (Webinar)
Appendix B: Analysis of Strengths and Weaknesses
- Delivery
- Delivery of library materials
- Cataloging
- Provide a good shared ILS (ie Merlin)
- Merlin support
- CE webinars
- Staff training
- Communication through list-serv, emails, and newsletters
- Strong web presence
- Streams as a source of information about legislation
- Member library directory
- Consultant services
- Consulting on policies
- Prompt responses to questions
- Act 420 and 150 statistics
- Keeping us aware of trends in legislation
- Erate
- Annual report support
- Mediating for LSTA grants
- Inventory help
- Mail-A-Book
- Assisting children and parents with getting library materials
- Technology services (Mike and Benjamin)
- Technology services
- Provide a lot of IT service for very little cost
- Technology assistance
- Library website help
- Library websites
- Good help desk to answer patron questions about e-readers
- Assistance with e-readers for patrons
- Managing money
- Improve library services through cooperation and collaboration
- Provide leadership
What could Northern Waters do better?
- Public does not understand what the library system does, needs to be promoted
- More trustee training besides the spring event
- Help with new trustee orientation
- Better help for getting more trustees to attend annual trustee workshops
- Still unclear on what technology needs Mike and Ben will respond to
- Staff training on technology – hardware and software
- Lack of new technology in-house
- Collaboration with other public library systems
- Multi-type library cooperation
- Develop cooperative book purchasing
- Give more notice before deadlines
- Have a sheet that lists who to contact for different topics
- Recognize differences between libraries (not one size fits all)
- Don’t always get a prompt response and sometimes no response
- Need to work toward getting more funding (donations, grants, etc)
- Need to improve communication and relationships in regards to NWLS funding
- Enforcing cataloging standards for on-order records
- Having member libraries adhere to Merlin policies that they sign
- Work toward 5 day a week delivery
- More delivery days
- Databases we can share regionally beyond BadgerLink
- More information and prep on meeting patron needs and demands on eReaders
- Teaching patrons how to use e-books
- More advertising promoting library services for member libraries and NWLS (including group purchases for promotional materials)
- More technology training
- Gadget or webpage tutor
- System gadget package
- Bandwidth
- Laptop/tablet lab
- 3-D printers
- Bookmobile service for communities more than 15 miles from a public library
- Remote media kiosks for poorly served areas
- Purchase e-readers for Mail-A-Book users
- More one-on-one training for librarians
- Circulation statistics training
- Scholarships for conference attendance
- Group transportation to conferences
- Online tutorials
- System conference
- Videoconferencing
- Literacy
- Grant writing/fundraising
- Planning
- Building projects
- More downloadable content
- Online databases
- Strengthen local library collections
- System-wide digitization of books, media and information (archivally safe)
- Create a system e-book collections
- Funding for computer classes for patron
- Patron training – technology (21st century skills)
- Delivery days
- Add delivery days
- Improve meeting space
- System vehicle
- New carpet and windows
- We do a good job on computer purchasing, extend to office supplies
- Create a recycling service for books
- Less workshops; many webinars available
- More webinars instead of workshops with food, etc
- Hate to lose CE opportunities
- Eliminate meals at workshops
- Have pot luck lunches at workshops
- Hold all CE as webinars
- Share database costs with libraries
- Charge for e-rate
- Charge for some services:
- Website creation, maintenance, training
- One-on-one training for member library staff
- Shared services, ie movie licensing
- Graphic design
- IT services: • On-site • Desktop • Centrally managed services (Anti-virus, Email, Pharos) • Purchasing
- Don’t pay mileage for directors
- More combined directors/Merlin meetings
- Eliminate travel and meals for board of trustees
- Legislation, state & federal
- Use web meetings more
- Less delivery per week
- Create in-house delivery service
- Cut erate
- Streams
- Cut collection development grants
- Renegotiate resource library contract
- Don’t add new products to Merlin
Appendix C: Goals
Help libraries with marketing (13)
Explain/promote NWLS to/for patrons (3)
Explain/promote NWLS to trustees at board meetings (2)
Encourage publishers to standardize download methods for digital media (2)
Promote databases (2)
Accurate and complete cataloging records, ie create/meet standards (10)
Improve access to e-content (14)
Add to collection of downloadable media (5)
Explore alternative sources for downloadable media (3)
Encourage digitization of resources (2)
Have NWLS staff visit libraries more regularly (7)
Continue to inform library directors and staff of continuing education opportunities in all geographic areas (6) (CE & Training; Communication)
Create a list of people who will provide technology training for patrons and library staff (5)
Improve communication between NWLS trustees and member libraries (3)
Help libraries identify and develop services that appeal to new users (12)
Have NWLS staff visit libraries more regularly (7)
Create a list of people who will provide technology training for patrons and library staff (5)
Assist libraries with determining the proper balance in the communities between digital and print media (3)
More trustee training / tracking for new trustees and more experienced trustees (2)
Provide a planning template (2)
Help libraries with planning (2)
Assist with transition between directors (1)
Provide adequate staff training on new technology (19)
Provide technology training (12)
Help libraries identify and develop services that appeal to new users (12)
Refine/improve online training for libraries and patrons (7)
Continue to inform library directors and staff of continuing education opportunities in all geographic areas (6) (CE & Training; Communication)
Tutorials for downloading e-books (6)
Assist libraries with determining the proper balance in the communities between digital and print media (3)
More trustee training / tracking for new trustees and more experienced trustees (2)
Archive webinars (1)
Explore ways to save time/money through cooperation & collaboration (16)
Improve communication and cooperation among libraries (11)
Explore service sharing with other systems (5)
Collaborate with other agencies to provide services (1)
Explore fundraising opportunities to offset cuts (14)
Add an NWLS staff position to coordinate youth and special needs (4)
Improve services to users with special needs (3)
Ensure quality library services by hiring & retaining good staff (8)
Provide adequate staff training on new technology (19)
More bandwidth (15)
Provide technology training (12)
Stay on top of technology trends (9)
Disaster planning for if/when technology crashes (4)
Add remaining libraries to Merlin (1)
Improve help desk (1)
Continue to provide services to libraries as budget allows (12)
Adjust services to meet patron expectations/demands
Adapt/remain relevant (0)